IFTS 27 Brand Campaign

Comprehensive brand development undertaken as part of a relaunch campaign for IFTS 27. The project includes Brand and Sub-brand Design, Promotional Motion Graphics Videos, Advertising Posters, Brochures, Business Cards, Administrative Stationery, Social Media, Web Design, and Mailing. The type of advertising campaign that IFTS 27 would be facing is a relaunch. Among the needs and challenges identified for IFTS 27 are the delay or nonexistent presence of the Institute on social media, the lack of direct communication with students and announcements on any digital platform, high student dropout rates, lack of awareness of the curriculum for both courses, and the Institute's lack of recognition for its two unique and inclusive courses in the area.

Comprehensive rebranding project, brand development, and relaunch campaign for IFTS 27. The Higher Technical Training Institute No. 27, established in 1999, is a public institution that offers the courses of Sign Language Interpreter within the Argentine Deaf Association and Graphic and Multimedia Design.

The entire project is centered around creating a new brand aimed at improving and updating the current one, making it more adaptable, versatile, easy to remember, impactful, and simple in its forms and colors. The brand is designed to encompass both courses and the values of the Institute. The work includes 2D Advertising Animations, Posters, Brochures, Corporate Image, Social Media, and Website, among other elements.

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Proyecto de rebranding integral, desarrollo de marca y campaña de relanzamiento para IFTS 27. El Instituto de Formación Técnica Superior N° 27 creado en 1999, es una institución pública que ofrece la carrera de Intérprete en Lengua de Señas Argentinas dentro de la Asociación de Sordos Argentinos y La carrera de Diseño Gráfico y Multimedial.

Todo el proyecto se basa en la creación de una nueva marca que busca mejorar y actualizar la marca actual haciéndola más adaptable, versátil, fácil de recordar, pregnante, simple en sus formas y colores. Una marca que englobe las dos carreras y los valores del Instituto. El trabajo esta compuesto de Animaciones 2D Publicitarias, Afiches, Folletería, Imagen Corporativa, Redes Sociales y Página Web entre otras.